| |
| |
|
Advertising Information |
|
|
|
Save This Page Links 
allspectrum.info Link exchange submission form: Featured Site Free Publicity With Dogs, Cats, and Rats
Here's a fascinating idea.. Having noticed that there always seemed to be many stray cats and dogs in his neighborhood, it occurred to a clever pet shop owner that he could use cheap animal collars and attach an advertising message to those potential 24 hour, walking "billboards". He also dressed them up with animal "shirts" that had his web site address printed all over them. After unleashing about 30 four legged "salesmen" into his unsuspecting neighborhood, he struck advertising gold when his local TV and radio stations noticed the unusual "phenomenon" of "uniformed" animals. This got him thousands of dollars worth of mass media advertising almost totally free. Imagine the media coverage you could get if this idea was used on a bigger scale, perhaps trying to break a Guinness World Record! For More Unusual Web Traffic Generation Ideas, Visit http://www.hugevoice.com or send blank email to: mailto:subscribe@hugevoice.com Please feel free to use this article in your website, ezine or e- book. I ask,though, that you reproduce it in its entirety and without alteration, including the resouce information above. © Copyright 2002 Terence Tan. All Rights Reserved. About The Author Terence is the editor of Hugevoice Bulletins, an ezine dedicated to discovering unusual, alternative ways to generate web traffic. For more surprising web promotion ideas, visit Hugevoice.com or send an email to subscribe@hugevoice.com
MORE RESOURCES:
Advertising - Google News |
|
|
|
RELATED ARTICLES
10 Ways To Improve Your Print Ads 1) Include a coupon in your large ads. This can increase response from 25 to 100 percent. Radio Advertising - Is it for Your Business? - More Small Business Power Tools If you're a typical small business, you've probably been approached by at least several different radio station sales representatives. In most cases, he or she comes armed with all the latest rating information demonstrating, beyond the shadow of a doubt, that his or her station is number one among just the kind of people who would buy your products or services. Change, or Reinforce? Do you know about the distinction - and it's a useful one - between communication that tries to reinforce and communication that tries to get change?If you follow politics you'll already be familiar with this idea: Incumbents send messages that reinforce existing voter behavior, while challengers call for changes.Any thoughtful marketing communication (and political communication is marketing communication) will be strongly influenced by this distinction, which affects not only the content, but also the presentation, and perhaps even the medium. Do You Really Need a Brochure? Traditional brochures typically tell the story of your company, i.e. Create Your Own Business Cards, Part 1 In this lesson, we will create a business card, using Microsoft Word. I created a new template for my business card. 4 Ways to Double the Power of Your Business Cards Sure, everyone needs business cards. But why not make your business card do double or triple the work of an average business card. Advertising on a Budget -- Part 2: Thinking Small This is the second article of a three-part series. I'm illustrating the marketing challenges of a small business, PrescottWeddings. Is there anything new under the sun? Heres how to find out if your bright idea is unique. "There's nothing new under the sun" is probably the one phrase no inventor wants to hear, seldom believes, and is always trying to prove wrong. However, moving too quickly to prototype stage and first disclosure can turn out to be costly for the inventor who doesn't take the time to find out if his or her invention is already patented. Take Your Radio Ads to the Next Level Most small businesses do not have a high powered advertising agency to produce award-winning radio commercials for them. Most award-winning radio commercials win for the wrong reasons anyway. The Inside Secrets Of Free Publicity For Your Business Product publicity is the "secret pathway" to business success everyone wants. In simple terms, product publicity is a kind of advertising that costs you nothing, yet brings in the orders for you. Make Your Business Cards Work What's the cheapest, most under-used marketing tool you have?The answer's no secret .. I Dont Want to be Different To succeed in today's crowded marketplace where most of the products and advertising look exactly the same, a small business owner must stand out, shouting above the din with a message so clear and compelling that prospects stop and take notice. It's a matter of business survival. 3 Simple Steps to Getting Thousands in Free Advertising Many entrepreneurs believe that they understand what public relations is, but very few do. Publicity and public relations can be used to boost your business by thousands of dollars a week or kill it; the trouble is using it to your advantage. Creditability In Advertising I recently saw an ad taped to my mailbox, mind you, my mailbox is shared by many residents of my area. The postal real estate is typically reserved for flyers of lost dogs, cats, small children, etc. Prove It! - Give Your Marketing and Advertising More Credibility Your marketing and advertising won't be effective if your potential customers don't believe the claims you make. So how can you prove your that you can do what you say you can?Tone it down. Advertising Inserts One of the best and easiest ways to advertise without having to worry about shelf life of those who would most likely use your services or buy the products from your small business is to use inserts in your local newspaper. A marketing piece might also be to insert our flyers in the daily newspaper. Cable TV Advertising; Mobile Detailing Customers If you own a mobile detailing business or mobile car wash company you should have the local cable company as one of your clients. You may even find your self with some free publicity. Why Hire an Advertising/Marketing Consultant? As a business owner, you have the option of taking several different approaches to handling your Marketing and Advertising. You may choose to handle the responsibility yourself, with the idea that no one understands your business quite the way you do. Persistant Advertising Will Do No Harm! From my experience, I've been on many discussion groups and have spoken to many other like minded people. The one topic that always seems to arise is how to get massive sales right away. Top 9 Reasons To Advertise Advertising is not for every company. But some require it because their market is big and constantly changing and evolving.
|
